It’s live! After months of preparation, conducting interviews, recording, and building, our new podcast Booming Marketing Leaders has launched. And we at PRGoeroes are pretty happy about that.
Not only because great reviews and five stars are now coming in. Not only because there is attention from media such as Emerce , Forbes Magazine, and BNR. And not only because Booming Marketing Leaders is now in the top 5 of Dutch marketing podcasts and the top 25 of business podcasts .
What we are particularly happy about? That with this podcast we can have a conversation that, as far as we are concerned, deserves to be held much more often:
What role does PR play in the marketing process – and how do you use PR to give both your marketing and your business a serious boost?
One question for 15 hands-on marketers
For the launch, I, Jennifer Delano of PRGoeroes, spoke with fifteen experienced, hands-on marketers. People who are busy every day building brands, realizing growth, reaching customers, and making marketing actually work.
Among the first guests are the founders and marketers behind YouLynq.me, ST-Productions, FLYNQ, TIM/Ghostly, Web Wings/Wings Group, vandepolder, X-Ray, Blue Field Agency, Emplear, Van de Wall Vormgeving/B-Zine.nl, Marketingcomponist, Daily Success Co., and Scaleup Marketing.
During all the launch episodes, I asked them exactly the same question:
What should you do as a company to boost your marketing over the next twelve months?
Fifteen marketers, one question, and fifteen different perspectives. That is precisely what makes this launch series so interesting. No general marketing theory, but concrete ideas and insights from entrepreneurs and marketers who are right in the thick of it every day.
Once that foundation is in place, the next question arises: how do you get others to talk about you? That is where PR comes into play.
From marketing to authority
That is exactly the conversation we at PRGoeroes want to spark.
Many companies invest heavily in marketing and sales. They have a clear positioning, run campaigns, and know how to generate leads. However, earned media and PR often remain underutilized.
While a huge opportunity lies precisely there.
After all, you can tell people yourself how good you are. You can buy advertisements and publish content. But it becomes a different story when independent media, industry experts, and other authoritative parties pay attention to you.
That builds not only reach, but above all authority and trust .
And that is precisely why, as far as we are concerned, PR should not dangle loosely alongside marketing. It must be part of the larger growth story.
The launch was just the beginning
The reactions to the launch of Booming Marketing Leaders were fantastic. We received wonderful messages, reviews, and five-star ratings, and saw publications appearing regarding the podcast.
Thanks to everyone who watched, listened, commented, shared, or helped in any other way to get Booming Marketing out into the world. And of course, a huge thank you to the fifteen marketers who were willing to share their knowledge and vision with us.
But: we have only just started.
Starting now, every week we will publish a longer conversation with a C-level marketer from a major brand or an organization with a remarkable marketing story.
We spoke with marketers who gained their experience at Netflix, among others, and with marketers who now work for brands and organizations such as Coca-Cola, Museum Batavialand, Aegon, and Knab.
We go beyond the well-known success stories. What actually works? What choices do these marketers make? Where do they see the greatest opportunities? And of course: what place do they give PR within their marketing strategy?
That promises to lead to some great conversations.
Listen in with Booming Marketing Leaders
At the time of writing, Booming Marketing Leaders is in the top 5 marketing podcasts in the Netherlands and in the top 25 Dutch business podcasts .
A result we are proud of – but we find what is to come even more important.
So: listen along, follow the podcast, and be sure to let us know what you think. Booming Marketing Leaders can be found on Apple Podcasts and Spotify .
On to the next episodes.
